Have you tried my tips to promote your blog for free using advertising networks? Or have you ever invested in a campaign? Then you may have noticed that some ads have better results than others.
Imagine that you paid $1 for 10,000 impressions of your banner or text ad. If only one out of every 1,000 people would click on your ad, each visitor to your blog would cost you 10 cents. But if one out of every 100 users clicks on your ad, each visit of your blog will cost you only 1 cent.
How to achieve so good results? The answer is copywriting.
What will you learn here?
- How copywriting techniques can improve the click-through rate of your ads
- How to apply copywriting to create ads that work
- 15 proven copywriting patterns for your ads
- Free copywriting tool: Title generator
How copywriting techniques can improve the click-through rate of your ads
Using copywriting means to employ texts that attract the attention of users, arouse their curiosity and motivate them to click on your ad.
The difference between a boring ad and one respecting the principles of copywriting can mean a click-through rate (the percentage of people who click on your ad) several times higher.
How to apply copywriting to create ads that work
The text of your ad should comply with the following rules:
- Draw attention.
- Arouse curiosity.
- Target your the right audience. An ad offering free sex would surely attract many clicks, but that would be useless if the topic of your blog were, for example, canine training.
- End with a good call to action. For example: click here for more information or click here to read the full article.
15 proven copywriting patterns for your ads
To create ads that give you good results try the following patterns. Then add a call to action and you will have a text with very good potential to increase traffic to your blog.
1. The lists
Texts starting with a number usually work very well.
15 proven copywriting patterns for your ads
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2. Loss aversion
Loss aversion is a psychological phenomenon very often used in copywriting. How does it work?
People usually prefer to avoid monetary losses rather than achieving equivalent monetary gains. According to the authors of the prospect theory, Daniel Kahneman (who won a Nobel prize) and Amos Tversky, the losses are valued psychologically between 1.5 and 2.5 times more intensely than the gains.
Here is an example of how to apply this psychological phenomenon in our ads:
If you had created your blog a year ago, you would have already made a lot of money. Stop losing your money now. Start today.
People who read your ad should feel the curiosity.
An old man petted a cat. What happened next will leave you breathless.
A 16-year-old girl earns more than her parents. You will not believe what is her trick.
Asking a question will also help you get the attention of the users.
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Have you ever seen the headlines of the yellow press? These newspapers are the real experts in using surprise to get attention.
Scandal! Thousands of bloggers manipulate Google results!
Great revelation! We already know how bloggers earn hundreds of dollars a day!
If you promote unique content, something that very few people know, a little of mystery can be a good ingredient for your ad.
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Fear is a very strong emotion. It is not surprising that many copywriters use it in their texts.
Medical assistance abroad can cost you more than your annual salary. Arrange our travel insurance and stop worrying.
Every year thousands of pedestrians die in traffic accidents. Our reflective vests can save your life.
Instinctively we want to surpass ourselves. We are competitive. That’s why the following examples usually work well.
99% of people fail to solve this puzzle. And you?
It is the most difficult online game of all time. Will you dare to fight against the dragon?
9. Quick results
If you could choose between making a living with your blog within a week or within a year, I bet you would choose the first option. Of course we prefer quicker results.
If you are able to help your visitors achieve something faster than usual, do not hesitate to mention it in the text of your ad.
With our teaching method you will learn English 50% faster.
Subscribe to our course and learn how to build time machines in just 3 days.
10. Scarcity principle
Why do you think that a real estate agent, after showing you the house, will almost always tell you that you should make the decision as soon as possible because other customers are interested in buying it? It will be for one of these reasons:
- Because it is true (very unlikely).
- He is taking advantage of the psychological phenomenon called the scarcity principle. It consists of the human tendency to prefer products or services with limited availability.
Book your accommodation now. There is only one room left.
Family photo session for only $100. Offer valid for the first 10 customers.
11. How to achieve something or solve a problem
Many times it is enough to mention what the user will learn if he clicks on your ad.
How to create a blog and earn money by showing ads.
How to get rid of cockroaches at home.
Since our childhood we love stories. And we still like them. Not only this, texts in the form of stories attract our attention.
He left the university. Everyone criticized her for it. Now she runs her own company. Do you want to know how she has achieved it?
He took a couple of photos of his cat and posted them on his blog. In a week saw them so many people that he made $1,000 with advertising. Visit my page to learn his method.
13. Statistical data
Incorporating statistical data into the text of your ad can also work well.
4 out of 5 doctors recommend our toothbrush.
99% of customers have valued our services positively.
14. Social proof
Have you ever noticed that people prefer to enter a crowded restaurant instead of one that is empty? Subconsciously we believe that others know which of the restaurants is better (although it is not always true). Therefore, we are prone to follow “the flock”.
This is how the cognitive bias called social proof works. Its effect can be noticed not only in cases such as the example with the restaurants. Actually, we can see it more and more in advertising.
More than 1,000 customers trust our company.
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We tend to trust more people who we consider authorities. How can you take advantage of it in your ads?
The most common way among copywriters is to cite these people in their texts or mention their deeds that confirm the information that the advertisement wants to convey.
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Free copywriting tool: Title generator
If you ever run out of inspiration, you can use my tool that I created to automatically generate titles for articles or newsletters. This tool uses the same copywriting techniques that should have a good ad, so I think it will work for you.